Newsletter

Is Your Communications Plan in Focus?

SOLUTIONS DELIVER ADVERTISER CONFIDENCE

Part of AmeriMedia’s effort in developing advertiser confidence is directed to the end user of their brand. This allows us the right to say we work for the people who buy the brand. Without reliable measurement of ratings evident in most Caribbean countries we see that TV or Radio station selection must be integral to the advertiser’s quest to find audience relevance and receptivity from the group of stations available in each market. Stations have to grow to be a marketing solutions partner whereby concern for its advertisers takes on as much significance as their daily costs of operations.

Radio audiences are fragmenting as more stations appear in each market. They are skipping commercials while others are using iPods, CD’s, Internet radio, etc. The stations must find careful ways to manage commercial placements, engage in more integrations, feature talent endorsements, use on-air mentions and adlibs, and connect the audience in social media platforms, all in an attempt to maximize audience retention and reduce commercial skipping. In compliance a station can secure the advertising partner’s investment, honor their brand and deliver value to the audience. These practices are necessary and easy for any station to uphold, especially with regard to today’s uncertainty of the global economy, the world events and how it affects consumer and partner spending, particularly in non-primary markets.

AmeriMedia represents the stations that assuredly cater to their advertisers.

SHE's WITH AMERIMEDIA IN THE CARIBBEAN

Our latest addition to our portfolio is SHE Caribbean Magazine. A brilliant creation from Star Publishing Company and Mae Wayne, SHE Caribbean has a special appeal to Caribbean women, not only as a retentive journal providing great stories, health & beauty tips and entertainment ... expected content, but to the benefit of its advertisers the magazine radiates an extraordinary satisfaction absorbed by the women of the Caribbean and, in effect, translates into fan loyalty ideal for building brand sales.

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SHE Caribbean Magazine

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AMERIMEDIA IN THE CARIBBEAN ABOVE & BEYOND

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AmeriMedia® In The Caribbean

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WIN PAN CARIBBEAN ADVERTISING

Over the years, advertising sales representative company, AmeriMedia, has had the pleasure to work with many fine media professionals throughout the Caribbean. Bert Riley, formally with CBC TV 8 in Barbados and his partner, Kent Jordan, emerge with a new Caribbean TV network. At long last these talented individuals with incredible vision for the future are providing top-notch programming for people all over the region.

Windies International Network, WIN, distributes fine, Caribesque programs to affiliate TV stations in practically every Caribbean country. Their line-up includes programs from National Geographic and Disney as well as other sources ... just to name a few titles ... Caribbean Workout, The Miss CARICOM International Pageant, The World Club Cricket Challenge Open, The Potter's House With TD Jakes, The Caribbean's Funniest Few Moments of Fame, Caribbean Comedy Legends, Caribbean DIY, Myths and Mysteries of the Caribbean, and Factor 15.

Contact AmeriMedia for more information on how your clients' brands can benefit through Pan Caribbean advertising on WIN. Do it now!

THE TRIBUNE TAKES THE TOP

The country's oldest newspaper is the Nassau Guardian, which has published continuously since it was founded in 1844 by an Englishman named Edwin Charles Mosely. Its chief competitor, The Tribune, was founded in 1903 by Leon Dupuch, a Bahamian. Through the years and after several proprietors The Tribune settles for no less than a fine family of hands-on, owner operators who are taking The Bahamas into the 21st century as media leaders of the country. On July 24, 2007 The Tribune bought The Nassau Guardian, and as International sales representatives, we are proud to announce that AmeriMedia looks forward to providing excellence in advertising planning and placements into these great publications. Under The Tribune umbrella AmeriMedia clients will also find a host of award-winning radio stations, 100 JAMZ, COOL 96.1, JOY-FM and Y-98.

BERMUDA ... HERE COMES THE SUN

The Bermuda Sun is a tabloid size newspaper published on Wednesdays and Fridays ... circulation about 13,000 weekly. This publication highlights a monthly magazine and supplemental insertions which local Bermudians have come to enjoy as tea table top items for the home or office. Some of these issues include Oh Baby, Back To School, Summer Survival and Cool Wheels. The tabloid issues feature Home Improvement, Pets, Real Estate Review and Boating. For more information and advertising rates please contact the media professionals at AmeriMedia.

RADIO NETWORK BENEFITS ADVERTISERS

We recently negotiated a tremendous contract with a fine operator of an established radio network throughout the Leeward Islands, and our relationship as advertising representatives will enable us to offer a low advertising cost with value-added benefits such as on-air integrations and promotional give-aways.

The Family Radio Network

Antigua
St Kitts/Nevis
Montserrat
Anguilla
St. Maarten

92.9FM
98.3FM, 89.9FM & 90.9FM
89.9FM & 90.9FM
90.5FM
90.5FM

Buying this network group of stations is efficient and will be attractive for effective branding. These stations reach adults 18-39 with a music mix of R&B, reggae, socca, and calypso. Well respected, popular DJ's deliver news, information, and everyday fun-filled excitement to listeners in these countries.

CARIBBEAN CARNIVAL TIME

January kicks off Caribbean Carnival season. In Trinidad the streets are full of parades that include people in the most elaborate costumes you've ever seen, many of which are designed and made over the course of a year ... bands playing festive music ... dancing, singing ... just basic fun that draws thousands of people from all over the region.

Advertisers who wish to become radio sponsors during Carnival in Trinidad should contact AmeriMedia well in advance to secure a placement. Not all radio stations in Trinidad are Carnival sponsors, however, one of our top stations in the country, VIBE 105, is the home for all the Carnival action and they offer fabulous advertising packages.

In St. Maarten our stations, MIX 94.7, and Island 92 promote Carnival activities by going "live" to the crowd. Hoyer Radio in Curacao does the same. Many advertising sponsors often accompany our stations during these broadcasts providing them an opportunity to distribute free samples. It is tremendous exposure for brands to receive recognition during this time while demonstrating local support.

Many islands celebrate Carnival throughout the year, but the Trinidad Carnival is the biggest. No matter where you want to be in any Caribbean country, Carnival is a prime focal advertising period you don't want to miss. Contact AmeriMedia for more specific details.

One of our dear friends from Trini, Suzanne Singh sent us photos (below) of her first "Mas" ... partying with her is her husband, Nigel Thomas, Mrs.. Rachael Telemaque, her husband Dr. Michael Telemaque, and the beautiful, former Ms Trinidad, Wendy (everyone knows it's Wendy ... we just forgot her last name). Carnival time is great fun for everyone, but only if you dare!