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U.S. Virgin Islands
Radio
WSTA 1340-AM is known as "The Peoples' Station." It was established in 1950 and since then has consistently lead the radio market in ratings. At the top of every hour, WSTA carries NBC or ABC national news. They also air Paul Harvey's Notes and Comments at 10 AM and Paul Harvey's Rest of the Story at 5:10 PM daily. "Here's to Your Health" and Art Bell's "Coast to Coast" captivates the audience from midnight to dawn, daily.

Three very popular programs are:

"The Addie Ottley Show," from 7AM to 11AM, Monday through Friday. Program host, Addie Ottley, Former Lt. Governor and former Senator of the U.S. Virgin Islands, and Past Commissioner of the Department of Tourism for the U.S.V.I. is a community activist, to say the least. His program features music from the 50s to the 80s and live phone interviews with government officials, including discussions with the public concerning political and social issues. The program reaches a mature 25+, white and blue collar demographic with a skew to a male audience.

"The Walter and Brownie Show," from 11AM to 2PM, Monday through Friday with Irving "Brownie" Brownas the delightful host of this midday program features Calypso, Latin music from the 70s to present interspersed with comedic interaction with his imaginary alter ego "Walter." The listener is sometimes confused that there are 2 people on the air. The program reaches a female audience, 35+. Brownie's 25-year tenure with the station confirms his popularity. He is the official Master of Ceremonies of Carnival every April, interviewing participants and the Carnival Committee members.

"The Peter Ottley Show," from 2PM to 5PM, Monday through Friday. Peter's show features music ranging from R&B hits to modern Calypso and Reggae and it has become a very popular program targeting adults 25-54.

WJKC Isle 95.1-FM and 90.9-FM features entertaining programs and formats of contemporary hits, Reggae, Calypso, and Top 40 hits basically reaching young adults 12-25. ISLE 95 strives to be "Everyone's Radio Station," but somehow its programming always comes back to the hip-hop thing. Staff meteorologists deliver weather updates each hour, with comprehensive reporting during Hurricane season. Monday through Friday, daily updates on soap operas, an all request lunch break, Top five songs of the day, Hip Hop music and Reggae Jam Sessions with Poppy Pops featuring Reggae and Dance Hall Music. Saturdays feature music from the disco age, Hip Hop Music and on Sundays Rhythmic hits with Shadoe Stevens.

WVIQ Sunny 99.5-FM reaches the local and continental demographic of women 18-54 and men 35+, featuring a Contemporary Soft Hits music format. WVIQ features news sponsorships every hour throughout the day, Monday through Friday. A popular feature on Sundays from 7A - 11A is Big Band Music with Don Kennedy and Sid Mark, featuring the sounds of Sinatra that reach a loyal listening adult demographic of 35+.

WMNG 104.9-FM and 104.3FM "The Mongoose" Combo reaches a continental, 25-54, male/female adult demographic featuring an Oldies and Classic Rock music format from the 60s, 70s and 80s. WMNGs listening area has been extended to include the U.S. and British Virgin Islands and Eastern Puerto Rico.

6AM -10AM Tom Yarbrough - Popular morning DJ plays Music from the 60's 70's and 80's. The morning show features boating and dive reports, and news and weather reports with Rob Carolyn, staff meteorologist. A variety of sponsorships are available and Tom's interaction with his audience is overwhelmingly supportive. For instance, "Name That Tune" where callers identify a music snippet is a fun game and listeners can win prizes. Trivia games of all sorts or any highly creative idea can be custom developed for sponsorship during Tom's morning program.

3PM-6PM Tom Yarbrough is back in the afternoon drive show with more music from the 60's 70's and 80's, and this time with staff meteorologist, Gary Best who features regular tropical weather and hurricane reports and updates. The station is the number one, most listened radio station in the USVI during hurricane season. It is often called upon by The National Hurricane Center, The Weather Channel, CNN and a variety of International news/weather agencies for comprehensive information in tracking Caribbean tropical storms and hurricanes.

"The 60's at 6", "The 70's at 7" and "The 80's at 8" are very popular musical interludes featuring hits from the various years. The loyal audience is glued to their radio listening to Mongoose during the evenings. This is yet another brilliant demonstration of the talents of the station's program and production director.

WWKS (Kiss) 101.3-FM is completely automated, delivering an urban adult contemporary format with distinctive style and class, featuring a blend of the best variety of the hits and oldies. The station broadcasts 24 hours daily with 50,000 watts of power covering all of the U.S. and British Virgin Islands, Puerto Rico and Down Island. It specifically targets the 25-54 audience with a slant toward women. KISS is musically designed to reflect the tastes and lifestyles of the vibrant Eastern Caribbean islands. The station is listened to in the workplace, car, and home.

WVWI (Radio One) 1000-AM delivers national and local news, weather, sports and entertainment. It is a prominent family-owned broadcasting company since 1959 and is the Caribbean flagship station of Knight Quality Stations. Their target audience is 25-54 with a slant towards men. The station broadcasts 24 hours daily with a clear channel signal covering the US and British Virgin Islands, Down Islands and Puerto Rico.

Radio One is aware of the listeners' need for information on a wide range of topics. They produce and air a variety of community service programming throughout each day with a high involvement in the community. They deliver Wall Street financial reports, exclusive calls and replays from St. Thomas, St. Croix and Puerto Rico race tracks, a variety of sports, and CBS features on health, home, consumer economics, education, etc. They also feature top network personalities Charles Osgood and Dan Rather.

Television
UPN-39 WCVI-TV, The People's Channel. The network broadcasts throughout the USVI as well as parts of the BVI. The station operates as a free terrestrial, hard wire and cable television business. All UPN programs are in the line-up. According to Initiative Media of North America, UPN is the most watched TV network in African American homes. Special TV advertising packages are available upon request.

WSVI-TV 8 is an ABC Television Network affiliate that began airing in January 1966. They operate 20 hours daily with a local reach of 320,000 households plus 1.2 million households in Puerto Rico; representing a population of 525,000 locally and 3.4 million in Puerto Rico. TV 8 is a wired television station in the U.S. Virgin Islands, and their local and leading news program, NewsChannel 8, is the major source of information throughout the islands. The station offers a variety of sponsorships and creative promotional opportunities to all of its advertising partners.

St. Croix Cable TV has a paid subscriber base of 13,900 households, penetrating 86% of the audience. Their system only offers spot packages of commercial insertions on the group of FOX, BET, CNN, USA, Lifetime, TNT, ESPN, and CNN Headline News cable television networks.

St Thomas-St. John Cable TV has a paid subscriber base of 26,600 households, penetrating 56% of the audience. Their system only offers spot packages of commercial insertions on the group of FOX, CNN, ESPN, TNT and USA cable television networks.

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