Testimonials

Judith Gonzalez, Pfizer Corporation

"... guided by innovation and focus on brand development, we contacted the professional services of AMERIMEDIA ..."

To:
General Manager
MediGrace Distributors Ltd.
Kingston, Jamaica

Buenos Dias! Being a year of new challenges and opportunities for all our markets, we at Pfizer Consumer Health Care considered new marketing strategies for our biggest market ... Jamaica.

Based on this new challenge, guided by innovation and focus on brand development, we contacted the professional services of AMERIMEDIA, INC. With headquarters in Fort Lauderdale, FL and Puerto Rico, and extensive expertise in Caribbean markets, managing the Cricket Match, among others, AMERIMEDIA will be responsible for total advertising and promotion execution in accordance with the submitted proposal. The 2001 A&P budget of MediGrace Distributors Ltd. shall be shared with AMERIMEDIA. This means that MediGrace will be in charge of a complete trade development such as brand distribution, appropriate exhibits, and merchandise rotation. Finally, we at Pfizer CHC will provide advertising tools and receive feedback from both partners, AMERIMEDIA and you. It is important to mention that this media calendar may be revised at any moment, if necessary, in order to achieve our sales goals.

We started last May and will go until December with the advertising and promotional activities. The Jamaican market will receive over 100, :30 TV commercials, more than ninety, :10 TV Time Signals; and, for the first time, two Health Watch segments within the morning show "Smile Jamaica." At the same time, consumers will hear more than 150 radio spots and over thirty, :30 Radio Time Signals. Brands included in this calendar are BENGAY, VISINE, and CORTIZONE. Hopefully this media calendar will motivate our sales force by increasing their commitment with our brands. Finally, but not less important, you are an essential part of the proposal. The success is now in our hands and we have the capability to handle this new challenge.

Sincerely,
Judith Gonzalez
W.I. Territory Manager
Pfizer Corporation
Consumer Health Care Division

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